Pipeline Progess

There's a lot to be said for digital content distribution. Unlike the physical product found at bricks-and-mortar retail, there's no packaging, shipping or storage to contend with, cutting down on overhead and bolstering sales margins. And looking at the success of on-line digital sell through services in the music biz such as Apple's iTunes (where you plunk down US$1 and download a song for keeps), it was only a matter of time before game publishers and manufacturers began to pursue digital direct-to-consumer distribution seriously.
By
May 1, 2006

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