Specialty retailers groove to licenses in France

It looks like France's US$5-billion-plus licensing market may just be coming into its own. In the last decade, licensing activity in France has grown steadily to make it the second-largest European market behind the U.K. And unlike its historic rival across the Channel, France's retail landscape has yet to become quite as overcrowded and competitive, and there's something of a baby boomlet occurring right now. (France's birthrate is higher than most of its Euro counterparts.) Not to say that launching a new kids property is a cakewalk, but there is a sense among licensors and agents working in the region that the market is growing.
By
June 1, 2006

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