Merch makeover madness–KB Toys rebuilds with new product and attitude
Not one to say uncle, the new management team at KB Toys has been busy opening remodeled stores over the past two months, and rebuilding the mall-based chain that went into bankruptcy in 2004. The Pittsfield, Massachusetts-based toy retailer traditionally specialized in selling closeout items, while putting little emphasis on stocking hot new toys. The good news for toycos is it's done a 180. Infusing its remodeled stores with the latest and greatest product has become a top priority for the once-beleaguered retailer.
June 1, 2006
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