Postman Pat teams up with the U.S. Postal Service

With its 20-plus-year heritage in the U.K., Entertainment Rights' Postman Pat has an impressive 98% awareness with the country's moms and caregivers. But now that the revamped series (originally commissioned by the BBC for a 2004 launch) is airing HBO Family in the States, the London, England-based IP owner is pursuing promotional partnerships to help Pat work his way into the hearts and minds of U.S. gatekeepers.
By
June 1, 2006

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