Postman Pat teams up with the U.S. Postal Service

With its 20-plus-year heritage in the U.K., Entertainment Rights' Postman Pat has an impressive 98% awareness with the country's moms and caregivers. But now that the revamped series (originally commissioned by the BBC for a 2004 launch) is airing HBO Family in the States, the London, England-based IP owner is pursuing promotional partnerships to help Pat work his way into the hearts and minds of U.S. gatekeepers.
June 1, 2006

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu