PBS’ preschool network blossoms
The States' first 24-hour preschool net is jazzing up its sked with themed blocks, in-house-hatched interstitials and promotional stunts as it prepares for its first anniversary this September. Launched as a collaborative effort between PBS, Comcast, HIT Entertainment and Sesame Workshop, PBS Kids Sprout now has the potential to reach 20 million households through satellite and digital cable, and its VOD service that went live last April has since racked up more than 80 million views.
June 1, 2006
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