New screens transit eyeballs to Decode’s series of shorts
Talk about a captive audience. Transit systems across the globe are increasingly installing monitors to help boost ad revenue, while also giving commuters something to stare at besides their neighbor's newspaper. The TTC, Toronto, Canada's mass transit system, has spiced up its current offering of local news programming and advertising in its subway stops thanks to Decode Entertainment. Dudson's 15-second shorts debuted on TV screens installed on the subterranean platforms last March.
June 1, 2006
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