Toycos sweeten up the candy category with edible playthings
This Q3, kids will have more reasons to play with their food as toycos set about spiffing up their lines of confection/toy hybrids. Candy isn't a new domain for toy manufacturers, but revamped, season-neutral category offerings may take a bite out of the US$28-billion States-side confectionary market and offset the current sales slump in the US$20-billion toy industry.
June 1, 2006
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