Market research report projects more cash in kids’ hands by 2010

Over the next five years, American kids three- to 11-years-old will command more purchasing power than their predecessors and their parents will be spending more to keep them in the style to which they're accustomed. According to the recently published 228-page report The Kids Market in the U.S. from Rockville, Maryland-based market research firm Packaged Facts, by 2010 kids and tweens will wield about US$21.4 billion in purchasing power and their parents will lay out a hefty US$143 billion on their care.
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August 1, 2006

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