Got it Need it – Profiles in programming strategy
In a crowded, competitive market, Nickelodeon India is pulling out all the stops to boost its ratings share. The 24-hour kidsnet made an early entrance into India nearly seven years ago. It now has six all-kids broadcasters to contend with and currently ranks in the bottom three. According to VP and GM Hema Govindan, it's time to fight back and hopefully claim a top-three spot by year's end.
August 1, 2006
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