SunSmart opens up UV apparel category

The days of sending kids out to frolick in the sunshine without skin protection are long gone. It's now a given that parents slather the wee ones with sunscreen and pop a hat on their heads before sending them outside. Toronto, Canada-based SunSmart is taking things a step further with its souped up, licensed kids UV-blocking (SPF 50) swimsuits, coverups and rashguards, making the caregiver's task just a little less taxing. Moreover, the company may just be opening up a new kids licensing category in UV apparel.
By
August 1, 2006

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