Bracing for Battle – U.K. industry players prepare to face the fallout from Ofcom’s war on junkfood ads
The tide of controversy surrounding childhood obesity and kids entertainment's role in the marketing of food to children has swept across the world in recent years, leaving many industry players scrambling in its wake. In the U.S., for example, kids broadcasters and IP owners continue to push for industry self-regulation and take pre-emptive steps, mounting activity-oriented public service campaigns and pursuing healthier food licenses and promos. Industry activity across the pond has followed suit.
September 1, 2006
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