Fantasy, multi-platform build buzz at Brand Licensing ’06

Brand Licensing's shift from Earl's Court to London's Olympia convention complex, lower prices and a date change this year persuaded Disney Consumer Products, Warner Bros. Consumer Products and Universal Consumer Products to rejoin the ranks and drew the likes of first-time floor exhibitor Nickelodeon & Viacom Consumer Products. But a bevy of developing industry trends and the multi-platform revolution is all the buzz leading up to the eighth incarnation of this growing annual market.
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September 1, 2006

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