Disney gets healthy with DTR food deal

IN what has to be a first in North America, Disney Consumer Products has entered into a direct to retail deal with the U.S.'s largest grocer Kroger that will see more than 100 Disney Magic Selections food and health & beauty products roll out at 2,400-plus outlets by year's end. Additional SKUs will augment the line in 2007, while the initial rollout will feature fruits, breakfast foods, cheese, yogurt and snack-size fruit cups and apple sauce.
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September 1, 2006

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