Disney gets healthy with DTR food deal

IN what has to be a first in North America, Disney Consumer Products has entered into a direct to retail deal with the U.S.'s largest grocer Kroger that will see more than 100 Disney Magic Selections food and health & beauty products roll out at 2,400-plus outlets by year's end. Additional SKUs will augment the line in 2007, while the initial rollout will feature fruits, breakfast foods, cheese, yogurt and snack-size fruit cups and apple sauce.
By
September 1, 2006

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu