Let’s make a deal – Ofcom’s four proposals for regulating junkfood ads on U.K. airwaves

Option 1: No HFSS product advertising to be aired during programs made for children (including preschool aged) or programs 'of particular appeal' to kids up to nine years old; no sponsorship tie ins of HFSS products to programs affected by this ban; and U.K. advertising industry association, the British Committee of Advertising Practice (BCAP), will expand its self-regulating rules to include food and drink advertising and sponsorship.
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September 1, 2006

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