Pick your battles – Protecting IP in the UGC age

When it comes to user generated content (UGC), one of the stickiest issues can be summed up in two simple letters - IP. Fans of all ages, including computer-savvy kids, are happily at work manipulating and rearranging video clips and images of their favourite properties, and aren't taking time to get the owner's permission. A simple Google Video search on SpongeBob SquarePants, for example, yields thousands of clips and related websites that repurpose the goofy icon in countless different ways. So what's an IP owner to do?
By
October 1, 2006

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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