DreamWorks, Burnett and AOL reinvent on-line promo game model

Promotional on-line games have been part of the kids marketer arsenal since the late 1990's. But DreamWorks and partners Mark Burnett Productions and broadband behemoth AOL are breaking new ground in the space. To introduce kids and families to the cast, settings and storyline of upcoming CGI film Flushed Away a full month before it hits U.S. theatres in early November, the triumvirate have produced Flushed Away: Underground Adventure.
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October 1, 2006

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