Nets harness kid creator impulses and encourage expansion of user generated content

IN the last 18 months the move from a push to a pull model of content delivery has been clipping along at break-neck speed. There's no need to rehash here how and why this generation of kids is growing up with the expectation that they'll be able to watch what they want, where and whenever they choose to. However, there's a new wrinkle in this brave new digital kids entertainment landscape that merits a closer look, user generated content (UGC).
October 1, 2006

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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