Made in Japan / Produced globally – Anime houses open up to copro partners

Kid culture is going increasingly global. You need only look at the girls in Japan slipping on their American-style cowboy boots, and the boys scouring local bookshops for the latest translated manga in the U.S. to see kids fashion, entertainment and general pop culture references melding into a cross-Pacific hybrid. So it's no wonder western industry giants such as Cartoon Network and Nickelodeon are becoming more interested in co-producing with Japanese-based animation and advertising agencies to create a new breed of programming designed to work across all continents.
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October 1, 2006

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