Fall promos propel Curious George at retail

Maintaining momentum at retail is a quandary that keeps most licensors and licensees up at night. In the case of Universal Studios Consumer Products Group, it's been more like a monkey on its back (pardon the pun). Products based on the book property Curious George have been at specialty retail for years, but with the spring release of the film Curious George the sprightly primate migrated to mass retail. With a new preschool TV show launched just last month in North America the pressure is on to keep George grooving in his new retail digs, while making sure his upstairs book-based program doesn't languish. More than a year in the making, a spate of fall retail promos should help USCPG and its licensees do just that.
By
October 1, 2006

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