Licensing One on One with Gary Caplan
For this edition of our exclusive six-part series LIMA Hall of Fame member and industry guru Gary Caplan sat down with George Leon, executive VP of worldwide consumer marketing at Columbia Pictures/Sony Pictures Entertainment. While busy overseeing promo plans for big '07 releases like Spider-Man 3, Leon took some time to talk about the changing nature of licensing, promotions and product integration and divulge his love of reading and super heroes.
December 1, 2006
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