Club Hopping – Marketers navigate the world of kids social networking

With social networking sites like MySpace drawing upwards of 100 million users worldwide, it's no wonder marketers are increasingly looking to these outlets to mount sticky, viral campaigns. In fact, by the time we ring in 2007, U.S. marketers will have spent an estimated US$280 million to advertise on social networking sites. And according to eMarketer, a New York-based new media market research firm, that number will shoot up to US$1.86 billion by 2010. But before running off to create similar plans for the kids social networking space, kids marketers are going to have to do some homework.
By
December 1, 2006

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu