KB courts booming grandparent demo

AS an estimated 78.2 million baby boomers in the U.S. enter their twilight years, the generation that's driven much of the consumer economy for decades is showing no signs of relinquishing its hold, which is good news for the kids biz. Boomer grandparents are happily spending cash on their latest progeny and U.S.-based KB Toys is looking to score with the demo. The toy retailer rolled out a new Grandparents' Reward Club this fall to further entice sales from the boomer clientele which now account for 40% of the company's revenue.
By
December 1, 2006

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu