KB courts booming grandparent demo
AS an estimated 78.2 million baby boomers in the U.S. enter their twilight years, the generation that's driven much of the consumer economy for decades is showing no signs of relinquishing its hold, which is good news for the kids biz. Boomer grandparents are happily spending cash on their latest progeny and U.S.-based KB Toys is looking to score with the demo. The toy retailer rolled out a new Grandparents' Reward Club this fall to further entice sales from the boomer clientele which now account for 40% of the company's revenue.
December 1, 2006
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