Sakar focuses on kids licenses
There's been a lot of ink spilled in the pages of the trade and consumer pubs about the growth of the youth electronics category in the last two years, and if the sales performance of 30-year-old Sakar International is any indication the market is continuing to expand at a good clip. The Edison, New Jersey-based electronics manufacturer has seen a 20% increase in sales of its kids products (it has a 95% market share in kids digital cameras) over the past three years, and is looking to keep the momentum going with its newly minted licensing division.
December 1, 2006
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