Yahoo! freshens up kids site, looks for more content

Yahoo! is hoping to pick up more kid traffic with its freshly rebranded Yahoo! Kids (the site formerly known as Yahooligans!). The redesigned portal offers expanded applications and additional kid-friendly content for the six to 11 demo.

December 1, 2006

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Yahoo! freshens up kids site, looks for more content

Yahoo! is hoping to pick up more kid traffic with its freshly rebranded Yahoo! Kids (the site formerly known as Yahooligans!). The redesigned portal offers expanded applications and additional kid-friendly content for the six to 11 demo.

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