Opposites attract in ER/Classic merger
When London, England's Entertainment Rights sat down to negotiate in earnest to acquire Classic Media four months ago, going over the New York-based company's business assets was like looking at a mirror image of its own holdings, says ER CEO Mike Heap. 'We do 90% of our business outside of America, and they do 90% of their business inside America,' he explains.
January 1, 2007
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