Disney goes direct-to-retail in footwear

Disney Consumer Products is bringing more of its licensing business in-house this year, having recently inked a direct-to-retail deal with Payless to develop an exclusive line of kids shoes. The multi-year partnership will see Payless source, market and sell the new line in its 4,500-plus stores, although the two companies will work together on design and retail marketing initiatives.
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January 1, 2007

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