Nielsen launches first-ever in-store marketing metric

Without a tool for counting traffic, it's traditionally been tough for marketers to judge the effectiveness of their in-store buys. But all that's about to change, thanks to Nielsen. The metric maven has announced that it's developing a new service to measure in-store marketing impressions, and the info gleaned should help retailers improve their store layouts and advertisers allocate their dollars with more confidence.
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January 1, 2007

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