Tight times for CGI films and related consumer products
Talk in animated feature film circles has turned to the perceived glut of CGI family flicks flooding the market. To be sure, 2006 was a watershed year, with more CGI toons hitting U.S. theaters than ever before - 16 were eligible for the best animated feature Oscar in 2007. And while the competition at the box office heats up, studio consumer products pros are faced with the task of convincing retailers and consumers that their films and related merch merit attention in an environment already plagued by shrinking sales margins and shelf space.
January 1, 2007
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