Simon & Schuster turns its Spotlight on format innovations
IN an effort to break out of the cookie-cutter product trap licensees sometimes fall into, Simon & Schuster's license imprint Simon Spotlight is shaking up its approach to IP-driven offerings. For the coming spring/summer line, the focus is on building mini-publishing programs emphasizing new novelty formats and storytelling tactics that tap into the DNA of the characters involved. New book formats featuring Nickelodeon faves SpongeBob SquarePants and Dora the Explorer are up first, and the publisher is on the hunt for tween licenses to pad out its programs for older kids.
January 1, 2007
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