Simon & Schuster turns its Spotlight on format innovations

IN an effort to break out of the cookie-cutter product trap licensees sometimes fall into, Simon & Schuster's license imprint Simon Spotlight is shaking up its approach to IP-driven offerings. For the coming spring/summer line, the focus is on building mini-publishing programs emphasizing new novelty formats and storytelling tactics that tap into the DNA of the characters involved. New book formats featuring Nickelodeon faves SpongeBob SquarePants and Dora the Explorer are up first, and the publisher is on the hunt for tween licenses to pad out its programs for older kids.
By
January 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu