4Kids trades up in the TCG market

With TCG-cum-online game Chaotic due out in Q2, New York's 4Kids Entertainment is gearing up to revolutionize the trading card category on a number of levels this year, starting with its business model. The company, which has traditionally conducted its card business via licensee Upper Deck Entertainment, is launching two new subsidiaries to cut out the middleman and retain more of the profits from the property.
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January 1, 2007

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