Jetix’s Kidometer gauges new media heat in Europe

Have you ever been stymied by the prospect of getting your brand message across in Europe, where each country's kids are as unique as the local cuisine? Well, Jetix has come to the rescue with Kidometer, a new biannual study that takes an in-depth look at the lifestyle habits of kids living in every territory the broadcaster beams into, helping kids advertisers target their marketing dollars.
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February 1, 2007

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