Little League takes a swing at catalogue sales with Avon

Through a new licensing deal with women's mail-order beauty retailer Avon, Little League Baseball (LLB) is putting some of its gift merchandise in the direct path of moms, aunts and grandmothers this summer. Starting with watches by Avon, bags and backpacks from Accessory Network and pyjamas from MjC/Logotel, the product line will be featured in 60 million brochures and pushed by Avon's 500,000 U.S. sales reps.
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February 1, 2007

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