Nat Geo targets preschoolers with mag spin-off

Nat Geo's kids magazine business is about to double in size next month, with the launch of National Geographic Little Kids for the three to six set. The new title has been in the works for two years, and its editorial strategy was developed with input from four different preschool consultants. The book goes heavy on images from Nat Geo's vast stock library, and its simple stories center around animals, foreign cultures and nature, touching on themes a preschooler can relate to. For example, the first issue includes a feature about a baby panda exploring its relationship with its mother and growing up.
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February 1, 2007

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