Look out! Marvel and Sony plan to pack a market wallop with Spider-Man 3

From the moment Spider-Man appeared in Marvel's Amazing Fantasy #15 comic in August 1962, readers recognized something different and immediately likeable in the web-slinging superhero. He was a teenager who had to learn how to cope with his newfound powers, and was often subject to the foibles that all of us face as we grow up. Young boys had no trouble envisioning themselves in his shoes, and generations of them have set out on the path to adulthood idolizing both Spidey and his alter-ego Peter Parker.
By
February 1, 2007

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