Tapping into kid culture

To get a different perspective on some of its curriculum, Sesame Workshop recently turned to its pint-sized audience members. Last fall, the company partnered with the World Heart Federation to run two animation workshops in Colombia for seven- to 10-year-olds. The goal of the project was to help these budding toonsters animate their thoughts about heart health, as well as feeding kid-created shorts into Plazo Sesamo, the Latin American Sesame Street format that airs throughout South/Central America and Mexico, and in the U.S. on Telefutura and PBS.
By
February 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu