Tapping into kid culture

To get a different perspective on some of its curriculum, Sesame Workshop recently turned to its pint-sized audience members. Last fall, the company partnered with the World Heart Federation to run two animation workshops in Colombia for seven- to 10-year-olds. The goal of the project was to help these budding toonsters animate their thoughts about heart health, as well as feeding kid-created shorts into Plazo Sesamo, the Latin American Sesame Street format that airs throughout South/Central America and Mexico, and in the U.S. on Telefutura and PBS.
By
February 1, 2007

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