What’s in a name? Unexpected royalties
Just Me! Music has managed to build a thriving business on the notion that there isn't a child out there who wouldn't squeal with delight at the sound of their favorite character singing just to them. Its latest release, Sing-a-Long With Elmo, features 30 minutes of the furry red Muppet's song stylings, which can be custom-tailored to any one of 1,800 names. Just Me! president Paul LaRue notes that royalties for this new and unique product are almost like found revenue for licensors, and the even better news is that the company is looking to expand its licensed business and distribution reach this year.
February 1, 2007
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