CBeebies attempts to bolster hold on top spot with brand refresh

UK kidcaster CBeebies is launching a new look and sked next month in a play to tighten its already strong grip on the attention of preschoolers in the territory's increasingly competitive kids TV market.

By Gary Rusak

February 9, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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CBeebies attempts to bolster hold on top spot with brand refresh

UK kidcaster CBeebies is launching a new look and sked next month in a play to tighten its already strong grip on the attention of preschoolers in the territory's increasingly competitive kids TV market.

READ THE FULL STORY

About The Author

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