Profile: Chorion plugs into new online digital strategy

On the heels of its management-led buyout last fall, London, England-based IP owner Chorion's is getting ready to transition its portfolio of properties to rich online environments to help sate the click-happy kids audience.

February 9, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Profile: Chorion plugs into new online digital strategy

On the heels of its management-led buyout last fall, London, England-based IP owner Chorion's is getting ready to transition its portfolio of properties to rich online environments to help sate the click-happy kids audience.

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