BRB’s Bernard spreading paws over many categories

A big hit at MIPCOM 2004, BRB Internacional's Bernard the Bear is now starting to gain traction in the licensing arena.

By Gary Rusak

February 14, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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BRB’s Bernard spreading paws over many categories

A big hit at MIPCOM 2004, BRB Internacional's Bernard the Bear is now starting to gain traction in the licensing arena.

READ THE FULL STORY

About The Author

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