Smell of Success? MGA’s Yummi Land snags Lionsgate
L.A.- based Lionsgate has acquired the exclusive North American home entertainment rights to MGA Entertainment's first-ever direct-to-DVD movie for its Yummi-Land doll brand.
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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