Genius scoops up Sesame vid business, mulls co-pros

Genius Products, The Weinstein Company and Sesame Workshop have just announced a long-term video distribution and co-production agreement. The deal will make Genius Products the exclusive North American distributor for Sesame Workshop's stable of content.

February 21, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Genius scoops up Sesame vid business, mulls co-pros

Genius Products, The Weinstein Company and Sesame Workshop have just announced a long-term video distribution and co-production agreement. The deal will make Genius Products the exclusive North American distributor for Sesame Workshop's stable of content.

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