MSN hooks up with NBA superstar to boost kid numbers

As much as we'd like to think kids rely solely on kid shows for entertainment, pro sports capture a good chunk of their attention. In fact, during playoff season, key basketball and football games often top the kids TV rating charts. So it's not surprising that MSN is teaming up with NBA superstar LeBron James to create an online destination that draws in US kids and young teens.
By
February 21, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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