Simon Malls and Cabbage Patch in-store event

In another drive to promote literacy, Indianapolis, Indiana-based mall owner Simon Property Group is joining with Cabbage Patch Kids to encourage reading through Simon Kidgits Club Book Blast! Simon's 82 US malls will host The Blast! between March 3 and April 28, buoyed by support from partners 4Kids Entertainment and Original Appalachian Artworks.
By
February 28, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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