In another drive to promote literacy, Indianapolis, Indiana-based mall owner Simon Property Group is joining with Cabbage Patch Kids to encourage reading through Simon Kidgits Club Book Blast!

Simon’s 82 US malls will host The Blast! between March 3 and April 28, buoyed by support from partners 4Kids Entertainment and Original Appalachian Artworks. Each event is planned to feature community leaders, popular sports players, and/or television personalities reading The Legend of Cabbage Patch Kids and other books published by Harcourt and Candlewick Press. Life-sized Cabbage Patch costumed characters are going to be on hand to greet kids and run contests for prizes including Cabbage Patch dolls and CDs.

The kids will also be encouraged to donate their used reading materials to local charities.