Fox’s trade-show marketing savvy makes MAGIC

Standing out in a crowd, especially a crowd comprised of 'been there, done that' trade show vets, isn't easy. And while Fox Licensing & Merchandising classic The Simpsons isn't strictly speaking just for kids, we though the licensor's approach to making a splash at this past MAGIC in Las Vegas (February 13 to 15) was worth noting. Talk about using the town's, um, considerable assets to generate buzz.
By
March 2, 2007

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