Nielsen reports console game market has room to boom

Gaming has never been more popular, according to research powerhouse Nielsen. It's just released 'State of the Console' study reports that in Q4 2006, 45.7 million US homes owned a video game console, representing 41.1% of all TV households in the country - up 18% from 2004 figures. The number of TV households is currently sitting around 111 million. So, in short, the console market has some catching up to do, and more importantly, still has a lot of room to grow.
By
March 6, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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