HIT acquires new girls property Rainbow Magic

It's been quiet on the acquisitions front of late, but London, England's HIT Entertainment is getting back into the game with Rainbow Magic. The girls publishing property is joining HIT's stable of preschool brands, and plans are in the works to create TV and consumer products spin-offs in the coming year.
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March 8, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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