Update: Scholastic readies Dragon for his US merch debut

Preschool series Dragon, based on Dav Pilkey's curious reptilian book character, took to international airwaves in late 2005, landing spots on ABC Australia, Treehouse TV in Canada and ZDF in Germany. Scholastic Entertainment has since scooped up the US merchandising rights, and the Cité-Amerique/Scopas Medien/Image Plus co-pro now has a spot on US startup kidnet Qubo (which Scholastic co-owns with Corus, ER and ION Networks). So SVP of marketing & consumer products Leslye Schaefer and her team are getting down to the business of launching Dragon's licensing program.
By
March 9, 2007

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