Just in time for summer (yes, it will be here eventually), CN Enterprises has signed a trio of new partners to bring original boys-action property Ben 10 to bicycles, skateboards and safety equipment.
Miamisburg, Ohio-based bicycle company Huffy is producing Ben 10 bikes for the North American market. The bikes have a disk changer that allows kids to personalize their ride with characters from the show.
Meanwhile, multinational manufacturer Bravo Sports will create Ben 10 skateboards under a multi-year agreement. The designs of the boards will reflect the show and target the core boys demo.
Additionally, to keep Ben 10 fans safe, Bell Sports is developing a full line of helmets and protective gear, including knee and elbow pads.
All the new gear is expected roll out to North American mass retail by this summer.