Measuring the multitasking generation: How kids two to 12 spend their leisure time

We know kids these days are multitaskers, but just how many things can they take on at once? Port Washington, New York-based research firm The NPD Group has just released a study that aims to find out.
Kids' Leisure Time II, evaluates how children between the ages of two and 12 spend their spare time. Favourite activities such as reading, using the computer, spending time with friends, listening to music and watching TV are being enjoyed in concert with each other.
According to the study:
•More than 25% of the time kids spend on activities is devoted to two or more, concurrently.
By
March 13, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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